growth hacking

A startup that is trying to achieve rapid growth must appear to be much larger than they actually are in order to attract users. This is just one of many famous growth hack strategies that have been implemented by millions of startups all over the world including Facebook. Growth Hacking through your Social Media presence can help you create an exceptional surge for your business.

Social Media is not a one size fits all. Discover your business’s unique selling point and capitalize on it, while strategically aligning it with your social media strategy.

I’ve always said this, “every business needs a social media plan” without a plan then you are planning to fail.

If you’re just getting started and you find the world of social media slightly overwhelming here are 4 easy steps to creating a solid foundation:

  1. Create a plan: Choose which platforms you want to prioritize your efforts and write them down.
  2. Set Your Objectives: Your goals should be S.M.A.R.T i.e., Specific, Measurable, Attainable, and Relevant.
  3. Simplify Your Daily Social media activities: This can be achieved through the use of automation tools such as Buffer.
  4. Monitor Your Progress: Monitoring tools help you track all your social interactions.
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Also Read: 4 Steps To Creating A Winning Social Media Marketing Plan From Scratch.

Growth hacking techniques focus on methods that drive growth rather than just rely on conventional marketing strategies to promote a business.

In this article, we will discover ways in which you can weave social media and growth hacking to produce a solid marketing plan for your business.

1. Blog Because It Matters

Blogging is a great way to position yourself as a thought leadership and be regarded as an expert in your industry.

Maintaining a blog requires that you regularly update it with well-written, well researched, and informative blog posts.

Growth hacking is not just about having a strong presence on Facebook or Twitter it’s much more than that. Content acts as a fuel for your business’s exponential growth.

Regardless of your type of business, your audience would love to see and read regular content.

Recommended Read: 13 Reasons Why You Ought To Start Blogging


2. Take Full Advantage of Facebook Advertising

Facebook Marketing’s goal is to produce content that users will share with their friends to help their company increase brand exposure and broaden customer reach.

You cannot effectively communicate to your audience unless you know what it is that matters to them. Facebook Audience Insights is a great place to start your research.

Deliver messages that are meaningful to your audience and if your messages resonate with them they are more likely to buy your product/service.

Your advertising should be targeted to a specific demographic, age group, local and interests. If you don’t target your ads chances are high you won’t achieve your desired objectives. You can promote your posts from as little as 100 ($1) Kenya Shillings a day.

With Facebook Advertising you can even run A/B Testing to see which of your ads campaigns perform better.

Also Read: Facebook Marketing for SMEs: What Everybody Ought To Know.


3. Share Valuable Content

Content Content Content one of the most effective online marketing strategies of our time. Sharing valuable high-quality content never grows old.

Good content supplies a demand for people actively seeking that information. Adding value is great but information is useless if people are not searching for it online.

Content marketing has nothing to do with how often you post articles to your website/ blog, a good piece of content has everything to do with structure, more than anything else.

You can have the best content in the world but it’s delivered in a way that may not necessarily resonate with your audience.

If you want to stand out your content needs to be current.

Also Read: 3 Simple Strategies To Make Your Content Stand Out


4. Keep Your Social Media Profiles Up-to-date

I simply cannot emphasize this enough, Branding is an important component of having a successful online business; you need to get it right the first time.

Consistently, branding all your social media accounts gives your company a professional and visual identity. You want to stand out on Social Media? Start by filling out all sections of your profile consistently across all the platforms.

Regularly update your information such as your cover photos, this way you are letting people know that you are paying attention to your profiles.

.Also Read: How To Brand Your Social Media Accounts


5. Harvest Email Addresses Any Way You Can

Lists your own very database of followers, if you run an online business, it’s imperative to note that building email lists is one of the most effective ways of making money online. Adding email newsletter sign up form.

Building an email list is the holy grail to succeeding online and it’s also one of the hardest tasks to achieve.

Adding email newsletter sign up form to your Facebook page is a great way to capture email directly from your social media channel.

Also Read: How To Capture Leads Through Social Media To Grow Your Email List

Despite email being an effective internet marketing strategy, it can also be a great way to establish a connection with your audience.

Instead of sending a flood of promotional messages, take time to educate or inspire them through the emails you send.

6. Leverage the power of Influencer Marketing

Influencer Marketing is an effective growth hack strategy that has been used by millions of startups around the world and it’s been proven to work time and time again.

Influencer marketing simply means identifying people with influence within your industry whose audience is similar to the one you are trying to target.

One of the best ways to reach out to these influencers is by sending them a direct message on their social channel such as Twitter, or by giving them a phone call or sending an email.

Remember most of these influencers have extremely busy schedules, keep your pitch short and simple and clearly outline what you need them to do for you or your business. If they don’t respond to your first email don’t be afraid to send a follow up email- just don’t spam their inbox 🙂

Quick Tip: When it comes to influencer marketing my recommendation is you make them an offer they simply cannot refuse. An example, an alert about broken links on their webiste that they may not be aware of then proceed to introduce yourself and your business.

7. Encourage Engagement

It’s not enough to post quality content, it also needs to be engaging. One of the best ways to achieve this is through giving advice, starting discussions, asking and answering questions.

If you are constantly bombarding your followers with promotional content about your brand very soon they are going to start ignoring your posts. Use the 80/20 rule: which means only 20% of your posts should be about your brand.

You can also comment and share posts that are relevant to your business, this helps introduce you to other brands that are within your niche.

Remember social media is all about Give and Take.


8. Collaborate With Other Brands

Another very powerful growth hack strategy. You can partner with other brands outside your niche for business opportunities in order to gain even more followers on your social media channels.

This obviously has to be a win-win partnership for both of you, for this reason, you can offer to market their products for a specific period on your social media channels and vice-versa.

This strategy creates exposure for you and your brand.


9. Make Use of Infographics

Infographics are simply a visual representation of well-researched data. Well-designed infographics are highly shareable in nature, they are also a great backlinking strategy to implement for your business.

Infographics are a creative and fun way to communicate information on your social channels. Always make sure to include your logo within your social channels.

You can use tools such as PiktoChart to help you design your inforgraphics.

To be successful your Infographics need to have:

  • Well researched and statistical data about popular topics
  • A beautiful design that attracts and catches the eye of your audience


10. Feature Reviews

Reviews are a popular growth hack strategy used by startups.

Reviews are used by consumers to evaluate a business. 40% of consumers read 1-3 reviews before making an opinion, 68% of consumers state that positive reviews enable them to trust a local business more.

I recommend you use Google reviews but reviews on other sites also count. If you want to start acquiring reviews get in touch with your current loyal customers and ask them if they are willing to leave you a review. In return you can offer them a discount as an incentive.

You can share your reviews on social media accounts it only takes a few clicks.

Enabling reviews on your Facebook page is also another alternative to Google Reviews. This helps build trust and credibility with your customers. It also allows those who are still deciding to make that decision.

Take Home,

Growth hacking techniques are more suited for startups and they are much easier to implement than traditional marketing methods.

Social media is a key component of your startups growth. It can help you engage your customers as well as show your company’s personality.

Focus on providing valuable content on your social channels focus if you’re thinking of implementing any of these growth hacking methods.

The Key Takeaways are:

  • Blog Because It Matters
  • Take Full Advantage of Facebook Advertising
  • Share Valuable Content: Keep it Simple to encourage sharing
  • Keep Your Social Media Profiles Up-to-date
  • Harvest Email Addresses any way You Can
  • Leverage the power of Influencer Marketing
  • Encourage engagement through social media
  • Collaborate With Other Brands
  • Make Use of Infographics
  • Feature Reviews

Know any other tips worth mentioning?

Drop me an email at [email protected]  tell me a little bit about yourself or your business. You can also send your comments to [email protected]

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Catherine Mong’ina is the Founder and CEO of E-Technology Africa, a digital marketing agency based in Nairobi, Kenya offering social media, S.E.O, website and app development services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases you search visibility.