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SMS Marketing allows you to have two-way conversations with your customers through the device they have on them all the time. These simple yet powerful SMS Marketing Tools will help you create and manage your campaigns with ease.

It’s no secret that Kenya, just like much of world is going mobile. The mobile industry in Sub-Saharan Africa continues to scale rapidly reaching 367 million subscribers in mid-2015.

It has also been found that 90% of all text messages are read within three minutes of delivery.

If you are a business owner in Kenya looking to reach your customers, it makes sense now more than ever to do it through text message marketing. You can personalize your marketing material to your customers for a more effective campaign.

Old marketing was all about communication; new marketing is all about relationships.

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Quick Tip: Due to the 140 character limit, SMS Marketing is most suited for promotions, quick updates and time sensitive offers.

The hesitance among most small and medium sized business owners from adopting this type of marketing is the fear of costs of setup. That is why I decided to share with you these tools that are easy to setup and not as expensive as you might think. For as little as 6,000 Kshs a month, you can run and manage a successful text message campaign with no help from IT.

In as much I really wanted to share completely FREE SMS Marketing Tools, unfortunately, there aren’t any good ones that I could recommend. With that being said keep in mind:


Before you can download any of these tools, here’s what you need to know.


SMS Marketing Tool #1: TXTImpact

Price: From Kshs 5,900/Month ($65/Month)

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It is a very easy to use mass text message service. It allows you to setup the account, SMS marketing campaign and send a text message broadcast within 15 minutes!

Another really cool feature is, you can easily integrate with your Mailchimp account. This makes it super simple to integrate with your existing campaigns on Mailchimp.

It exactly for this reason that I would recommend this tool over all the others. Imagine combining the power of MailChimp email marketing with SMS marketing, honestly its a perfect recipe for success.

You can also send text messages to your MailChimp lists from TXTImpact Text Marketing Platform.

SMS Marketing Tool #2: SUMOText

Price: Not clear on their website (I guess in Inquiry)

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According to TopTenReviews SUMOText is, without a doubt, the titan who makes the ground shake in the mobile marketing arena.

I think this tool offers the same features to many SMS Marketing companies out there, perhaps the only difference is the addition of webforms and sticky sessions.

Each account with SUMOTEXT is given its own URL directing subscribers to a generated web form, with user-defined fields to gather customer information.

Sticky sessions are an interesting way to track user feedback for your business. This handy feature waits for and records random responses from your customers.

SMS Marketing Tool #3: LeadDigits.

Price: Kshs 4,410/Month- Paid Annually. ($49/Month)

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I first heard of this tool while listening to the smartpassiveincome podcast by Pat Flynn. 

You will need to purchase a LeadPages Pro Annual Subscription in order to get LeadDigits, included at no additional costs and charges.

The thing I love about this tool is it’s not your ordinary SMS marketing tool. It  comes packaged together with amazing LeadPages features (such as custom landing page templates)  which allow you to make the most of your campaigns.

SMS Marketing Tool #4: EzTexting

Price: FREE Plan Available

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Ez Texting is a service that helps put you in control of your mobile marketing campaigns. The tools and resources provided by this text message marketing service are easy to find and easy to use. At no point did we feel lost or uncertain how to complete a task with this product. The company has done an excellent job of creating an easily navigable and usable service. Usability plays strongly to this application’s advantage and will help you facilitate two-way communication with your contacts. – See more at: TopTenReviews.

SMS Marketing Tool #5: Trumpia

Price: From Kshs18,905/Month ($199/Month)

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Yes, I know what you are thinking and I agree 100%, it too expensive!

The upside is that it allows you to get your mobile marketing campaign going in a matter of minutes.


SMS Marketing Tool #6: Slick Text

Price: FREE Plan Available

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Through Slick Text’s easy-to-use interface, you can manage your mobile marketing campaign and facilitate greater two-way communication with your contacts. This service brings features like voting and polling, personalization, keyword management and more to your marketing campaign to help you achieve your business goals. See more at:- TopTenREVIEWS


SMS Marketing Tools #7: ProTexting

Price: Kshs 4,410/Month  ($49/Month)

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With options for setting up group messaging and in-depth data analysis tools, ProTexting competes with top-ranked text message marketing services. ProTexting knows that starting a new marketing campaign is hard, so it offers you several ways to contact representatives or search for the answer yourself on the website. If ProTexting has all the tools necessary to help you extend your commerce into the mobile sphere. – See more at: TopTenReviews


SMS Marketing Tools #8: Simple Texting

Price: FREE Plan Available

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SimpleTexting includes many of the most basic SMS marketing features, in addition to extra resources that make this service worth considering for your text message alert campaign. See more at: TopTenReviews


SMS Marketing Tools #9: TXT180

Price: Kshs 1,805/Month ($19.95/Month)

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This service offers basic features to help you build your marketing strategy and reach out to your customers, as well as strengthen your relationships with them. While it is lacking in certain areas like reporting, it is a strong competitor in text message marketing services. – See more at: TopTenReviews

SMS Marketing Tools #10: Mozeo

Price: Pay As You Go: No Monthly Fees

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Mozeo offers some unique and new features that will work to your advantage to market yourself or your business effectively in a mobile environment. While It may have a few shortcomings, It has several added perks. You will certainly want to consider this service for your text message marketing needs. – See more at: TopTenReviews


SMS Marketing Tools #11: TellMyCell

Price: Pay As You Go: No Monthly Fees

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TellMyCell provides basic SMS advertising features to help small business owners grow their marketing reach and facilitate communication with consumers. While it lacks more advanced features found in the top products, it can still help you reach new levels in your marketing strategies. – See more at: TopTenReviews


 Take Home,

Similar to email marketing you need to use creative persuasion techniques to make your customers to want to opt-in to your campaign. An example would be to offer a freebie, discount, or even a loyalty reward after they sign up.

Be ethical and candid to all your customers by offering them an option to opt-out of your campaign at their convenience as they sign-up.

Know any other tools that I haven’t mentioned? As always I would love to hear from please leave a comment below. Drop me an email at [email protected]  tell me a little bit about yourself or your business you can also send your comments to [email protected]

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Catherine Mong’ina is the Founder and CEO of E-Technology Africa, a digital marketing agency based in Nairobi, Kenya offering social media, S.E.O, website and app development services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases you search visibility.


  1. Interesting artical. Perhaps you may like to include Text My Deal in your next feature. Our ‘in-house’ sms marketing platform is a complete package and includes data capture as well as the ability to send messages to one, some or all customers.

    Best Regards

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