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39 Essential Online Marketing Tools To Boost Your Blogging Experience

39 Essential Online Marketing Tools To Boost Your Blogging Experience

There are lots of great tools available in the market but that doesn’t necessarily mean that they are good for your type of business. When trying to choose one internet marketing tool over another it’s all about figuring out what works best for you. It helps if you have a strategy in place then you can narrow down and focus. Unfortunately, if you don’t have one you tend to be all over the place and you cannot achieve any tangible results.

I recommend using the famous 80/20 rule: Pareto’s principle. 80% of the results you achieve on your internet marketing channels should be a consequence of 20% of your efforts. And, 20% of customers should generate 80% of the total revenue you make for your company.

How? It’s all about targeting the right audience and maintaining constant direct communication with them. That’s where tools come in they do all the hard work freeing up your time. If properly managed internet marketing tools can increase your conversions tremendously.

Free Online Project Management Tools.


Podio is the online work platform. Manage, share, and get your work done smarter together with tools that work like you. Free for 10 Users. I have used Podio now for that last two years and I love love love it. By far the best Project Management Software in the market. Their customer service is top notch and they are willing to help you with any question that you have. Podio can be accessed across all your devices effortlessly syncing all your work and taks. If you run a small business and collaboration of tasks amongst your employess plays a crucial role in your company’s taks then I recommend Podio. Their pricing opions are felxible and manageable.


Mavelink intergrates with various other platforms such as Google and Salesforce I must say it slightly more pricy than Podio but hey its all about you and your business.

SEO Tools


I tweet about this all the time that their are no shortcuts to SEO. If you rank No.1 on the organic seearch results you earned it and you must have worked extremly hard to deserve it. I think the Moz SEO tool is worth checking out. If you’re new to the internet marketing and SEO in general this ebook is a great place to start.

Social Media Management Tools

My favorite of all tools. I have recently come to develop a passion and interest for SMM so don’t be shocked when I share a million tools on this section. So lets get right into it.


Its’s a social media management tool that is free for upto three social ,media profiles. It’s great for personal and business use. Their pricing plan is slighlty more expensive than other similar options in the market.


I love love love buffer. I schedule all my tweets using buffer. You can link your link shortening service with buffer helping you analyze you stats easily all in one dashboard. Buffer’s pricing plans is also a cheaper option as compared to other similar services.


Its a free link shortenng service. Bitly shortens over 600 million links a month safe to say its the most popular link shortening service used all around the world. You can make your links public or private on the service personally I make mine public for purposes of attracting traffic.

Social Mention

For those of you who haven’t heared of Social Mention its a social media search engine. That’s right it aggregrates user genrated content from across the world into a single stream of information. Go there now and bookmark it on your browser. If you are interested in knowing what brands and formats people are talking about on social media this is the place to start.


Mention creates alerts on your name brand and competitors inorder to keep you informed in realtime of any mention on the web or social media channels.

Bundle Post

Bundle Post helps you curate unique content, post marketing messages, hashtag an schedule them for 3-5 days in 20 minutes so you can get social media results. They offer a free 30 day trial.


Oktopost is a social media management tool that is focussed on Business to Business Marketing (B2B). You can publish your social media posts, generate leads and converse with prospective customers.

Buzz Stream

Buzz Stream is a link building web-based software that helps you promote your content, products and services. The more people that link to your content or website the higher you rank on Google.

Gaggle Amp

Gagle Amp amplifies your social media posts through leveraging your employees, partners, customers and fans to share your company’s social media messages on your behalf.

Tubular Labs

Discover and contact over 2 million video influencers across Youtube, Facebook, Instagram and Vine. If you vlog then Tubulur is a great platform to optimize and promote your videos.


Kapost drives the content that powers B2B Marketing. It’s the engine that powers your marketing content. Manage every aspect of your B2B content lifecycle – from ideation to distribution – and optimize every single asset.


News Cred is a content marketing software that helps you connect with the people and the brand you love. If your content revolves around news it might be worth checking out. It’s quite pricy there basic plan starts at 260,000 Kenya Shillings now I don’t know about you but I am not spending that much on content marketing for my blog.


Sniply is a link shortener similar to Bitly only difference is that you can add a call to action on the link your link post. I haven’t used Sniply before but I sure will until then I don’t want to comment further.


If Pinterest is part of your social media strategy you might want to consider using Rich Pins. It’s a great way to include extra information right on the PIn itself. There are six types of RichPins; app, movie, recipe, article, product and place.


If you run a Facebok commerce store you might want to consider using Shortstack. You can create Facebook apps and build engaging social media marketing campaigns – contests, promotions, and much more.

Talk Walker Alerts

Monitor the Web for interesting new content about your name, brand, competitors, events or any favourite topic with Talkwalker Alerts! Similar to Google Alerts.

Social Bro

With SocialBro you can manage and analyze your Twitter Community. Break down the barriers between you and your Community.

Crowd Booster

Crowdbooster measures and optimizes your social media marketing, providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook


Share small business news, tips, blog posts and information with BizSugar’scommunity of small business owners and entrepreneurs.


Help Scout is a web-based help desk designed for a great customer experience.

Disclaimer: I had a whole lot more SMM tools I just couldn’t fit them all in one article but if you’re curious and want to learn more let me know on the comment box below

Visual Content Tools


Its not just enough to create great content visuals are also eqaully important. Piktochart allows you to create beautiful infographics and pics for your blog.


I love Canva I use it for all my graphics. They have an easy to use inteface and plus a huge collection of free templates and designs.


99 Designs allows you to design more than just cool infographics and pics for your blog. You can literally design your website from scratch, packaging designs and even T-Shirt designs.


I recently discovered Qwilr from a BBC artcile, Its a new platform that alows you to create webpages as easy as you create documents. I have tried using the platform and I must say I am slightly dissapointed, but hey that me.

Webmaster Tools

Google Analytics

Get stats on the trafiic you are receiving to your website and learn how you can improve performance.

Google Insights/Trends

Currently known as Google Trends, useful for your keyword reaseach.

Google Webmaster Tools

Google Webmaster Tools provides you with detailed reports about your pages’ visibility

Organizational Tools


Information is saved on the cloud so all your notes are accessible on literally any device anywhere in the world at any time, ensuring your project will never be lost.


This is a powerful security and password management tool that you can incorporate into your browser.

Email Marketing Tools

Get Response

Send email newsletters, campaigns, online surveys and follow-up autoresponders.


Create and A/B test beautiful lead capture forms without a developer. Convert abandoning visitors into subscribers with exit intent and other marketing tools.


Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs.


Email marketing and autoresponder software that’s easy to use.

File Management Tools

Google Drive

Get access to files anywhere through secure cloud storage and file backup for your photos, videos, files and more with Google Drive.


Store, synchronize and share files online with public access. Free version offers up to 16 GB.

You can email me at [email protected] or [email protected].

As always I would love to help and hear from you as well please leave a comment below and let’s keep talking!

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About The Author


Catherine is the Founder and CEO of E-Technology Africa, a digital marketing agency based in Nairobi, Kenya offering social media, S.E.O, website, and app development services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases your search visibility.

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