Digital marketing has gained popularity over the years with every marketer scrambling to get its pie.
It has been a rough ride to small and medium-sized business. Because the whole spectrum of digital marketing is a new medium of advertising where nobody can’t claim that they have the complete hacks.
To become an expert in it, you have to try it by yourself so that you understand how each form works.
In this article, we’ll explore proven, tested, cutting-edge digital marketing hacks that you can easily implement in your small business.
I have divided them into 5 Major Powerful Categories as follows:
- Video Marketing Hacks
- Mobile Marketing Hacks
- Content Marketing Hacks
- Email Marketing Hacks
- Social Media Marketing Hacks
Video Marketing: Hacks That Work
In the future, video marketing will account for 69% of the consumer traffic. In short , Video Works!
Additionally, statistics indicate the landing pages that have videos, convert 800% more than plain text.
#1: Create Short Video That Last 5 to 40 Seconds Long.
If you look at YouTube video ads, you will see that they last for 5 to 40 seconds. And they are likely to create better conversions that lead to sales.
Long videos do work, but they have to be compelling enough to hold the interest of the viewers and lead them to a sale.
Successful video marketers recommend short over long videos.
Successful video marketers recommend short over long videos.
#2: Tell Stories In Your Videos
To win your viewer’s heart and mind, you need to be a good storyteller.
[Tweet “Stories will help your viewers and customers identify with your brands.”]
The same principles that apply to content marketing should be followed when creating successful videos.
Like opening your video with a “bang”. Providing a call to action to the viewer at the end.
#3: Optimize Your video for search
A lot of effort is put into shooting a successful video, but little is placed on optimizing.
You are losing lots of traffic if you don’t optimize your videos.
[Tweet “You are losing lots of traffic if you don’t optimize your videos.”]
They are 3 things that you can do to make your video have SEO love:
- Give your video precise descriptions so that Google can know what all is about.
- Host your videos on your domain.
- Create a video sitemap and tag it using relevant keywords.
- Finally and the most important, you should embed your videos. Embedding your videos will make you get lots of inbound marketing links.
#4: Create Animated Videos
If you want to keep your audience’s attention, create animated videos that are centered on your services.
Animated videos are the best way to attracting customers and developing your creative imaginations.
Mobile Marketing: Hacks That Work
Smartphones and tablets sales have led to a new medium of marketing. Which is mobile marketing!
In fact, statistics from Business Insider say that mobile video ads have a click-through rate of 19.5%. The same statistics go on to say that in 2016, video ad revenue jumped to $5 billion from $2.8 billion in 2013.
The question is, What do these statistics mean?
[Tweet “To gain visibility as a marketer, you need to incorporate mobile marketing into your strategy.”]
Besides, here is what is currently working in this industry:
#5: Create Apps: They Are The New Search Engine
Techcrunch’s statistics indicate that on average smartphone users’ use around 5 apps every day that they have downloaded either from Google Play or App store.
The same data goes on to say that on average these same users spend 85% of their time just using these apps.
In short, if you have a local business, and you don’t have an app for your business you are lagging behind.
With apps, you can promote your business, offer discounts for your products or services.
#6: Create QR Codes For Your Business
In full they are known as Quick Response Codes. Just from the name, you will be aware that they are designed to give consumer quick access to what is relevant.
Consumers want quick access to services and product. They don’t want to spend time searching for information for more than 5 minutes.
That explains why big brands like Amazon have taken advantage and created QR codes for their products.
QR codes are helpful in two ways:
- First, they act as bridge between the print and online media. That means when a consumer scans them offline, they are automatically take to the online pages.
- Second, they are easy to track. For example, if you put an ad in a local newspaper and you track the number of readers that saw your ad, you can place QR codes besides it.
Content Marketing: Hacks That Work
This is the form of digital marketing that is most widely known by marketers not to mention it’s the most effective.
Additionally, it is usually delivered through a blog post, presentation, infographics, and images. Here is what works in content marketing.
#7: You Must Have A Killer Strategy
Content marketing works only if you have a strategy in place.
If you don’t have one, you won’t know what types of content your audience craves. The more you measure results with each type of content the more you increase your returns on investment.
#8: Perform A Thorough Competitive Analysis (How To Do It)
To succeed in content marketing you must have a clear idea of what your competitor is doing and is heading.
To do this effectively here is nitty gritty guideline:
- Select five successful brands in your industry. They can be thought leaders or small business as long as they are using content marketing to grow their business.
- Take a notepad and write the following things:
- What is their core message?
- What topics do they cover on their blogs or website and how do they support their core message?
- List the type of content they cover in their blogs. Is it blog post, videos, podcasts, slideshows, special reports? List them all.
- Take note how often they publish or update their posts. Also check on the format or layout they use to format their content. Do all this form all the list type of content they have.
- Take note of the calls of actions used in all the different types of content
- Finally and most important, try to find out the gap or what type of content they don’t cover. Or you can also look how in-depth their content is. If they are publishing shallow content, that could be your market gap.
#9: Publish Whitepapers (Here Is Why?)
Do you publish white papers as part of your content marketing strategy? Whitepapers are special reports that explain problems and issues that your industry is facing and then presenting a solution to them.
It can also go further to showcase trends and insights that are likely to shape your industry.
Publishing white papers is beneficial for three good reasons:
- It will make you appear as the “voice of your industry.”
- You can use it to spread your expertise and build your brand images.
- You can use it to generate leads and build an email list.
#10: Audio Content- The holy grail of content marketing.
More and more people are turning to audio content as an alternative to the plain text blog post. People don’t always want to seat to read blog posts.
They want to listen to audio when they are driving, exercising, eating or doing anything else. Audio content has given birth to podcasts and Audiobooks as a form of content marketing.
Here is an interesting statistic that shows that audio marketing is on the rise:
According to Slate Digital, over 1 million podcasts are downloaded every single month. The same company also reports of advertisers willing to spend huge dollars just to feature in their podcasts.
Email Marketing: Hacks that work
I believe you are familiar with this phrase, “money is in the list.”
Email subscribers are more likely to buy your product or services than your Facebook fans. Never lose sight of them. Treasure them and you will get the best conversions so far.
Here is what works in email marketing:
#11: Add Referral Codes To Your Emails.
If your subscribers enjoyed your services or products, you could tell them to spread the words in return they will get discounts on their next purchase.
You can do this by creating a unique referral link for your customer and attaching a $5 credit. You just tell them to share or tweet or forward the message to their close friends. It is the best form of viral marketing.
Referrals are the best form of viral marketing.
#12: Make Buttons
If you want to generate a high click-through rate for emails, make sure that you create clickable buttons. Emails with buttons get around 28% click-through rates than emails without. The data comes from Campaign Monitor.
#13: Stick To The Traditional 1-2-3 Methods
For every email you send, make sure that you have 3 things to tell your subscribers.
It can either be benefits, steps or list of things to do. The reasons why you are doing the 1-2-3 punch rule is never to overload people with too much information.
It also makes you send emails only when you have something noteworthy to say.
#14: Keep Your Message In An Inverted Pyramid Method
Inverted pyramid methods follow three principles. One, grabs their attention. Second, build anticipations. Third, create a call to action for them. Very straightforward.
#15: Email Frequency
The number one reason why email marketing is dying is that marketers send too much. And this makes people unsubscribe to emails. Or people just ignore your emails.
So what is the best time to send emails and how often in a month? According to Direct Marketing Associations, marketers who received a high click-through rate, send emails 4-5 times a month.
When their customers were asked when they would like to get emails, 80% of them wanted to get emails monthly. 60% of them wanted to get emails weekly.
Social Media Marketing: Hacks That Work
Social media has changed the way brands, and celebrities interact and sell products to their audience.
Here are the hacks that are working today on social media marketing.
#16: Snapchat App: The Newbie In Town
This app was launched in 2011 and today it has over 200 million active users.
Its popularity has made it become the third growing social network behind Facebook and Twitter.
More and more marketers are using its cool features known as Geofilters to market their product.
Geofilters have two advantages.
- When you create one, people can use it to take their photo or shoot videos.
- Users can send their photos and videos that they are tagged in these filters. This encourages viral marketing
#17: Harness The Power Of LinkedIn
LinkedIn as a social network is viewed as a network for professionals but it’s also a publishing tool through it’s LinkedIn Pulse feature.
This new LinkedIn feature can increase your target audience and make you gain expert credibility. Apart from that, you can use the LinkedIn network to hire and attract the best talents for your social media team.
#18: Be More Active On One Platform
The reason why most small businesses fail with social media is because they want to be on every platform.
There is nothing wrong in being on every platform. It is just that you must have a plan for each channel.
Facebook audiences and Twitter audiences have different needs. They all have different appeals and tastes.
#19: Analyze the Success Of Your Content
Before publishing content on any platform it’s good to have an idea how your content will affect your overall marketing strategy.
One popular tools that helps you to know if your content will go viral is Buzzsumo. Buzzsumo will bring out the type of content that has gathered more shares in the past 30 days, and even you will know the most influential people your industry.
Buzzsumo is not the only site that does good keyword research for social media. There is Scribe Software that can help you to find out what kind of keywords people are using in Social Media.
#20: Influencer Marketing
Influencers will help you build a relationship with your audience that can have a dramatic impact on your brands and sales.
An influencer can quickly boost your credibility, amplify your content and introduce you to their followers.
Influencer marketing is more effective than social media advertising.
#21: Manage Your Profiles
Using these tools will automate your posts and tweets so that they are sent at the specific time to your followers.
Before you decide on which of this hacks will work best for you, here are a few questions you may need to ask yourself. Answering these correctly will help you get better results with your digital marketing efforts.
- What are my objectives?
- Am I using them to generate leads?
- Am I using them to develop my brand name, recognition, respect or influence in my industry?
- Am I using them to develop friends and fans that will interact with my brand socially?
Important To Note: Digital marketing is not a form of marketing that you do blindly.
Digital marketing is not a form of marketing that you do blindly.