How To Capture Leads Through Social Media And Grow Your List

If you have a viable online business and you want it to be successful then building an email list may be something you will need to start considering. Building an email list is the holy grail to succeeding online and it’s also one of the hardest to tasks to achieve.

Other than the numerous advantages of building a list, lists allow you to have that much-needed one on one relationship with your customers.

Running a small business requires you to be creative in the ways in which you connect with your customers so as to keep them engaged and excited about your products and services.

Continuously improving your customer service, the quality of your products and asking for feedback is one of the most effective ways to grow your business.

That’s why lists come in handy. You can use them as leverage by continuously asking for reviews, opinions or feedback, this way you are constantly in the know about what’s working in your business and what’s not.

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Do you run a social commerce business?

Social Commerce simply means buying and selling of products on social networks such as Facebook and Twitter.

For this article, I particularly would like to focus my attention on Facebook commerce especially since it’s recent popularity in Kenya.

As an online business owner, your main goal will always be to succeed.  Unfortunately, most people translate “success” as an increase in number of page likes or views that one gets. Don’t get me wrong there is nothing wrong with getting page likes/views, what really counts is if you are able to convert those “page likes/views” into buying customers.

But that’s a topic I don’t want to get too much into. For this article, my main focus will be getting the customers that are already on your page to sign up to your email list!

I believe businesses regardless of size should start capturing emails through their social media channels, and here’s where you need to start.

Install A Simple Email SignUp Form App

Before you install this app please ensure that you have signed up to an online email marketing solution to manage subscribers, send emails, and track results. Examples of email services providers are MailChimp or Aweber. I use and recommend MailChimp.

Setting up this app on your Facebook page will make it easy for people to subscribe to your list, by locating the icon on your page and signing up.

Some suggested email sign-up apps that you can integrate on Facebook are:

Below I will take you through the step by step process of how I set up MailChimp Facebook Signup app on my page:

Step 1 Go Over To Your Mailchimp Account Settings Page >>> Integrations

Mailchimp Intergrations

Step 2 Scroll Down To “Facebook” and Set It Up As Shown Below

Mailchimp Facebook SignUp

Next,  you will be redirected to your Facebook Page As Shown Below >>

Mailchimp screenshotMailchimp and Facebok

Step 3, MailChimp will redirect you to back your settings page >>

Success Message

Step 4, Choose the page you want to capture your emails and the list you would like to use >>

mailchimp lists

Finally, You are all set! This is how it looks on my page >>

Mailchimp on Facebook


Mailchimp on Facebook


Mailchimp on Faacebook

Add Call To Actions On Your Posts

Setting up your signup form on your Facebook page is not enough, you need to persuade and entice people to join your list.

Adding a call to action to your posts will not only encourage people to join your list but you can use this opportunity to give them access to an exclusive offer, promotion or contest.

You can also throw in a free giveaway for people who would like to join your list.

Offers are a great way to encourage people to join your list especially if you don’t have an existing website. In order for people to get your freebie, encourage them to first join your list.

With each offer, promotion or contest think of this as a way to get more people joining your list.

Take Home,

You DON’T need a website to start growing your email list, you can start right where you are, even on your social media pages.

Just don’t kid yourself that you can succeed online without growing an email list.

Please note that it doesn’t necessarily have to be an email address you are capturing it can also be the mobile phone numbers of your customers. Lead generation through mobile has been proven to have a higher success rate than email, especially in Africa.

I am so glad I could share this tips with you, if you have any questions regarding email marketing feel free to drop me an email on [email protected] or tweet me @KatlyneMona. As always let’s keep talking.

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Catherine Mong’ina is the Founder and CEO of E-Technology Africa, a digital marketing agency based in Nairobi, Kenya offering social media, S.E.O, website and app development services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases you search visibility.