Blog writing is one of the essential tools in the hand of a marketing agency or company to boost the brand image, reach out to potential customers and generate new leads. However, if the overall look and UI (User Interface) of the blog is not up to the mark then it will have a negative effect on the overall brand value of a product. Visitors will leave the website before they could engage with it, and will probably convert on a competitor’s website.
Here, we will provide you with some excellent tips that, if implemented, will vastly improve the user interface of your blog pages resulting in greater traffic to your website.
1. Focus on the functionalities rather than only looks
It has been observed that most blogs that are falling by the wayside in attracting more traffic have ignored this most important part of their blog – functionality and importance for an informative content.
To go into greater detail on this subject, you have to understand that your aim and that of your viewers may not the same. While you want to attract him towards your blog site, he is more interested in how easy to look for information that interests him in your website without much hassle.
That is why when you are designing a website, your first task is to understand what your visitor is looking for and when you find that out, provide it to him in easy to use language and design.
2. Provide only those features that the customer uses
As a designer, you may feel the urge to provide your viewer with a wide range of features that he can choose from, but this has a potential drawback. People do not like a whole lot of features dumped on them.
In most of the cases, they are contented in using some particular features and not the others. Therefore, if you provide them with a whole host of features, they might get confused. So, you should go through the user pattern of your visitor to see which features are not used at all and then remove them.
This will not only remove excess clutter but will also help the website work faster thanks to less pressure on the CPU.
3. Try to figure out how the users will access your website
As more and more people are accessing the internet through their smartphone, you have to design your website in such a way that they can access different parts of the app through swiping, tapping or dragging & dropping items on the screen with their fingers.
Instead, if you force him to type for some information (use voice search instead) or using key commands, then it will affect the user experience of a viewer who is accessing the blog site on his smartphone adversely.
4. Do not force the viewers to sign up without providing some value addition
When you are writing blog posts, you should not force people to signup first before they access your services. Nobody wants to spend time typing information about himself to read some blog.
It is better that you first provide them with a range of services in your blog post and when they are impressed by the contents and are looking for some more asks them to sign up to get extra information or features of a subject that they are following avidly.
5. Take the user feedback seriously
Many web designers are not too keen to take criticism of their work seriously. As a web designer, you have to understand one thing that the website that you are developing is not for satiating your alter ego but to help the viewer find that information that he is looking for.
Therefore, try to find out what are those features that are affecting their viewing experience negatively. Once you have the information, then you need to tweak or completely revamp that feature to make it more attractive for the user to interact with.
6. Focus on the ease of navigation
Nothing irritates the visitor more than taking a huge amount of time to figure out where the information they are seeking is located. Navigation is one of the key components that can make or break the reputation of your website.
Do not try to put too many things on your homepage that will confuse the user. Make it simple and elegant where all the features are in a tabular form and are also neatly labelled.
Using a search feature (voice search for the mobile phone users) will also help a great deal in the visitors to quickly go to that section of your website that interests them.
7. Optimize your website for the mobile user
When you are designing a website make sure that it is easily accessible on the small screen of a smartphone. To make this happen you need to make the web design responsive so that the viewer can view the web pages optimally on their small screen without zooming.
Including voice search on the website will also be of great help as people do not like to type for something on a small screen.
8. Video backgrounds improve the user experience
Using picture has always been the favorite tool of any storyteller. Marketing experts have also understood the power of moving images in telling people about a product and its various advantages.
Videos are not only good communication tools (it is increasingly used in the homepages of websites) but also improve the quality of storytelling element that a marketing expert uses to improve the brand image of a company.
9. Using the right fonts and background color to improve readability
When you are designing a website never take the task of choosing the right kind of fonts and the color of the background lightly. Make sure that the fonts you have chosen contrasts perfectly with the background.
This will improve the readability. Do not use gaudy colors in the background but focus more on the aesthetic ones that will help the visitor to concentrate more on the contents of the website.
When you do all these things, then it will make your blog post more attractive to the visitor. These are some of the main features that you should focus on, but never forget to continuously engage with your customers to find out what they are looking for and what they find interesting on your website. Only then can you design it in such a way that they feel attracted towards it.
The author: Ravi Makhija is a writer and Founder and CEO of Guru Technolabs. He is curious about the internet of everything, interested in the cutting edge landscape of mobile apps, SAAS products, and latest technology trends.