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In Seach Engine Optimization (SEO) a  backlink is simply a hyperlink that links from a web page back to your own web page. Backlinking is an SEO strategy that bases the popularity of your website or web page on the number of people linking back to you.

SEO has two major components On Page SEO strategies and Off Page SEO strategies.

Backlinking is an important component of Off- Page SEO.

Following Google’s  Penguin, Panda and Hummingbird updates, does backlinking even work in 2016?

The answer is Yes!

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When Google finds you with a link pointing your website it does one of these three:

  1. Counts it in its ranking algorithm
  2. Ignores it – or not give it any weight in boosting your rankings
  3. Penalizes you – if it thinks the link is manipulative

The higher the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.

For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. I even preach the same sermon on this blog, focus on adding value to your readers through your content.

Statistics show that the chances of finding an authoritative website without any external links is very rare. The highest ranking websites often have websites linking back to them.

Today, link building is about deliberately seeking and following up on opportunities to get your content and your website in front of an audience who cares. It’s about acting as an ambassador for your content and taking it where it will find success.

However this does not mean that you guest post until your fingers bleed type of thing, you need to be aware on what type of links to avoid and be familiar with Google’s guidelines on manipulative link building.

If you want to rank in anything on the SERP’s that is even remotely competitive then you need a solid Backlinking strategy.

Also Read: Off Page SEO Strategies That Work in 2016.

Here are five smart ways to get you quality backlinks to your website in 2016 

Backlinking Strategy #1:  Infographics

Infographics are a great way to build links and position yourself as an authority within your niche. Chances are  you’ve seen one shared right here on my blog 

If you are looking at ways to build high-quality backlinks from authoritative domains, Infographics are perfect fit.

Infographics are simply a visual representation of well-researched data.

Infographics also have a viral element to them, when designed well they have the potential to drive insane amounts of traffic directly from social media.

Pinterest is a popular social media platform for Infographics, you can use it to distribute your infographic content whilst attracting traffic to your website.

To be successful your Infographics need to have:

  • Well researched and statistical data about popular topics.
  • A beautiful design that attracts and catches the eye of your audience.

Quick Tip: Don’t forget to reference the source of your data on your infographic.

Backlinking Strategy #2: Reach Out to Influencers

Influencers are individuals or websites that have the most potential to influence your ideal audience.

One of the fastest ways to grow your website right out of the gate would be to strategically promote it to bloggers or influencers who are running weekly or monthly roundups posts.

You can do this by doing a simple Google search for  “Keyword + round-up” you can then filter on the search tools for the past week or month.

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Screenshot of “Keyword+Roundup” Google search

After which you can contact them give them a quick introduction to your website, and if they like you they can link back to you.

Another way to reach out to these influencers would be through social media platforms like Twitter. When reaching out, be friendly and introduce yourself and your website and they may just feature you or your posts. This is also a great way to spread the word about your business.

Looking for a journalist’s email?

Journalists are always looking to feature new business’s the fastest way to find their emails would be to use tools like Voilanorbert, or Just enter the name of the person you are trying to contact and the website he or she works for and voila!

Alternatively, you can send them a message on Google Plus, Twitter, or LinkedIn.

Backlinking Strategy #3: Guest Post on Related Websites

Want to reach new audiences? Guest posting is one of the best ways to achieve this.

You can start with popular websites such as the Kuza Biashara Blog which allow you to submit your guest post articles. I have submitted quite a few articles of my own on this platform 

Look for websites that have a similar audience to the one you are potentially trying to target through your site.

Guest posting will help you boost your SEO rankings plus also give you and your website an opportunity to get discovered by new audiences.

Guest blogging is a great way to develop relationships and expand your network.

Quick Tip:  When publishing a guest post always make sure you are linking back to your  website or to your social media profiles.

Backlinking Strategy #4: Post on Niche Forums

Participating in niche forums within you industry is a great way to get backlinks to your profile and ultimately your website.

For forums, the best way to get engagement would be to start conversations that are well thought out with the aim of linking them back to your profile.

Being a conversation starter will not only give you credibility as an expert in your niche but also members of the community will begin to trust you more and with time, they can even allow you to share links to your content without beings banned from the forum.

The more you post to the forum, the more trust you build, and the more internal links you will get back to your profile.

Backlinking Strategy #5: Post Comments on Niche Websites

Comments are a great way to get small amounts of referral traffic back to your website.

Important to note:  Avoid “DoFollow” blog comments because they will get you seriously penalized.

Obviously, for this backlinking strategy to work you need to show that you have taken the time to read the content and contribute to the discussion in a meaningful way.

Comments are also a great way to build relationships with fellow bloggers and they will equally be ready to comment on your posts, it’s a win win!

Quick Tip:  Don’t over do it, keep your comments short, insightful and straight to the point.


Also Read: 37 Essential WordPress Plugins To Boost Your Website.


In Conclusion,

It’s 2016, social bookmarking is dead as a link-building strategy for SME business’s. So remember, the more high-quality and high-authority links you have, the better you will rank.

For backlinking to work you need to get mentioned on authority websites which in turn will drive more mentions, build links and drive referral traffic back to your website.

Having a holistic marketing strategy for your organization is ultimate winning SEO strategy.


Are you familiar with any other SEO Backlinking strategies that you know work?

As always I would love to hear from please leave a comment below.

Drop me an email at [email protected]  tell me a little bit about yourself or your business you can also send your comments to [email protected]e

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Catherine Mong’ina is the Founder and CEO of E-Technology Africa, a digital marketing agency based in Nairobi, Kenya offering social media, S.E.O, website and app development services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases you search visibility.


  1. Its not my first time to visit this web site, i am visiting
    this web site dailly and get pleasant information from here everyday.

  2. How about sharing on your social media? I think if it’s a great content, your friends and followers should also be informed. Sometimes you can also get a natural link from them. 🙂

  3. I am looking for some good blog sites for studying. I was searching over search engines and found your blog site. Well i like your high quality blog site design plus your posting abilities. Keep doing it.

  4. as you mentioned in this post avoid commenting on dofollow blogs but still many famous sites suggest to comment on dofollow blogs, Its really confusing so at the end what should we do!

    • Hi Muhammad,

      Thanks for sharing 🙂

      Commenting is one of the easiest ways to build backlinks to your website/ blog but it needs to be done right.

      Whether we are talking about text links or image links, Google doesn’t want you to pass PageRank with the links you paid for.

      Watch this video of Matt Cutts of Google Webmasters talking about paid backlinks.

      Bottom line your comments should strive to add value to the readers while driving traffic to your website.



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    weblog; this webpage contains amazing and actually fine material in support of readers.

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